Free coffee tastes much better than bought coffee. Don’t you agree? Every few weeks I pick up donuts for my Marketing team at a cash-only establishment. This morning I only had enough cash for the glazed, sprinkled, and chocolate assortment of donuts. As I frantically searched my purse for an extra dollar, the owner noticed and gave me the coffee for free today! I guess he saw the desperation in my eyes, or the shaky hands, or the fact that I had my sweater on inside out! Whatever swayed him to take pity on me, I’m absolutely okay with. In fact, he just earned himself a loyal customer.